INSIGHTS, MARKETING and INNOVATION STRATEGY
CLARITY TO ACTION
ABOUT ON POINT
INSIGHTS and STRATEGY
On Point is an insight-driven consultancy that helps teams and organizations turn questions into clarity, and data into direction.
In a time when dashboards are easy to build and buzzwords dominate strategy decks, we believe what’s often missing is true understanding.
Data without insight is noise — and strategy without grounding is guesswork.
We work with teams across strategy, innovation, and customer understanding to uncover the real drivers behind customer behavior — then translate those insights into strategic action.
Rooted in over a decade of experience in market research, marketing strategy, and design thinking,
On Point brings together smart data, sharp thinking, and a deep understanding of people to help you move with purpose.
Whether you’re:
• Launching a new product or campaign
• Exploring a new audience or market
• Looking for fresh ideas to spark innovation
We’re here to help you ask better questions, make confident decisions, and create with meaning.
Our Core Services Include:
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Insights & Research — Mini studies, U&A scans, post- study activation
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Marketing Strategy — Messaging, campaign mapping, positioning
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Design Thinking & Innovation — Empathy sessions, JTBD, ideation sprints
At On Point, we don’t just deliver data — we co-create clarity.
Because in a world of surface-level signals, real insight gives you the edge.
SIGNATURE OFFERINGS
Strategic consulting packages designed to gather insights and turn them into impact.
Insight Sprint & Activation Lab
Uncover sharp consumer insights fast — and turn them into clear opportunities with facilitated activation.
What's Included: - Short U&A - Key insight themes - Post study activation workshop - Key insight summary deck and strategic implications OUTCOME: clear, usable insights and clear next steps — grounded, focused, and ready for activation.
Marketing Strategy Blueprint
Craft a focused marketing strategy through co-creation sprints, competitive mapping, and audience insights.
What's Included: - Consumer Strategy & Persona Mapping - Messaging Pillars, Tone of Voice, Looks - Channel Strategy & Campaign Planing Map - Key insight summary deck and strategic implications - Co-creation Session OUTCOME: a confident, cohesive strategy, sharper audience focus, and actionable plans — smart, clear, and built for traction.
Design Thinking & Innovation Sprint
Unlock bold ideas and user-centered solutions through a structured innovation process.
What's Included: - Empathy Mapping of JTBD Sessions - Innovation Tensions Mapping - Design Thinking/ Insight to Idea Workshop - Concept Board with prioritization (and next steps) OUTCOME: fresh ideas, sharper concepts, and validated solutions — bold, user-led, and ready to move forward.
Curious which package fits best?
We"ll co-create the approach with you.
Strategy isn’t one-size-fits-all.
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We also offer modular services through our core pillars - flexible, focused, and built around your needs.
OUR 3 PILLARS
A complete suite of consulting services, built around our three core pillars.
Insights & Research
We uncover what truly matters through sharp consumer understanding, market scans, and cultural listening.
Marketing Strategy
We translate insights into compelling, focused strategies that fuel brand growth and engagement.
Design Thinking & Innovation
We use creative frameworks to reimagine possibilities and unlock bold, user-centered solutions.
+ AGILE and DIRECTIONAL RESEARCH
+ MARKETING STRATEGY
+ DESIGN THINKING & INNOVATION
Lean, fast, and focused insights. Ideal for tight timelines or exploratory work that still requires strategic grounding. We offer a range of agile and cost-effective tools tailored to your needs — including:
Sharp, insight-led strategies designed to strengthen your brand’s focus, differentiation, and impact. For brands that want direction rooted in real insight and smart moves. We offer tailored, insight-led strategy tools to sharpen your brand’s focus and drive impact — including:
Bold, user-centered ideas brought to life through creative frameworks and co-creation. Ideal for brands ready to co-create better solutions, smarter ideas, and breakthrough campaigns We offer creative frameworks and tools that reimagine possibilities and fuel innovation — including:
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Insight Sprint
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Empathy Mapping/ Personas
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JTBD (Jobs To Be Done) Sessions
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Post Study Insight Activation
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Mobile Diaries
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Marketing Strategy Blueprint
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Audience Strategy & Persona Mapping
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Campaign Planning (Online & Offline)
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Messaging Strategy & Channel Planning
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Strategic Roadmaps & Launch Support
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Fractional Strategy Partner (Retainer)
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Design Thinking Workshop
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Innovation Discovery Sprint
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Insight to Idea Workshop
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Customer Journey and Experience Design
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Co-creation Lab (with customers or teams)
On Point delivered sharp actionable insights through expert research and flawless execution — exactly what we needed to strengthen our marketing.
- Marketing Manager, FMCG
+ FULL RESEARCH PROGRAMS
Structured, robust, strategic research to guide brand, marketing, or innovation decisions with depth and confidence. We offer comprehensive, custom-built studies to answer your most critical questions — including:
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UAI
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Market Landscape & Category Scan
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Brand Health Studies
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Concept and/ or Product Tests
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Customer Satisfaction Studies
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Brand Perception or Equity Studies
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Path to Purchase/ Decision Journey Mapping/ Customer Experience Studies
OUR IMPACT IN ACTION
A selection of projects that showcase how we turn insights into strategies, and strategies into results — across industries, challenges, and goals.
FMCG Brand
Messaging that resonates
Challenge
A leading FMCG brand wanted to refine its communications to better connect with its target market. They needed to understand what messaging — and what type of advertising — would truly resonate with both users and non-users.
Approach
We conducted focus group discussions (FGDs) with current users and non-users to capture nuances in perceptions and identify common ground. From these insights, we recommended clear messaging priorities — what should lead as primary messages, and which elements could play a supporting role.
Results
The brand replaced their existing communication materials with our recommended messaging and ad formats, leading to increased interest and higher purchase rates among their target audience.
QUICK SERVICE RESTAURANT
Revitalizing Brand Experience for Growth
Challenge
Operating in the Philippines since 2004, this QSR brand had seen both highs and lows. While it was profitable and growing steadily in the past three years, recent months brought softer sales and declining transactions. The company needed to uncover opportunities for a quick turnaround within the year, while also setting the stage for sustainable growth over the next 3–5 years.
Approach
We conducted focus group discussions (FGDs) among QSR customers, split into brand users and non-users, to capture nuances in perceptions and identify similarities across both groups. The insights revealed lapses in the brand’s positioning, imagery, and total in-store experience.
Results
We worked with the brand to improve communication materials and roll out tactical promotions to quickly attract customers, while also laying the groundwork for a long-term pivot and refined brand positioning.
REAL ESTATE STARTUP
Validating a New Business Model at Speed
Challenge
A real estate startup with a disruptive business model needed to validate its concept quickly. The founders wanted to confirm the right target market, optimal pricing, and brand positioning before scaling up. Time was critical, as they were preparing for both a market launch and investor presentations.
Approach
We ran an agile qualitative research sprint, rapidly engaging potential customers to test the concept, refine messaging, and identify pricing sweet spots. Insights were turned around in days, not weeks, enabling the team to make informed adjustments on branding and target demographic without losing momentum.
Results
The startup launched faster, scaled more confidently, and strengthened its investor pitch with data-backed insights. This positioned them to secure funding and enter the market with a validated business model and a clear growth strategy.
Ready to Create Your Next Success Story?
Let’s work together to uncover opportunities, craft winning strategies, and turn your ideas into measurable results.
CONTACT US
LET'S TALK!
Whether you’re exploring a new idea or ready to make a big move, we’re here to help you find clarity, insight, and momentum.
Drop us a message — we’ll reply within 1–2 business days.
Send us an email at hello@onpointstrat.com
or fill out the form below